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— News

Bellerose Run Club - 1st edition

Fotos Victor Pattyn

3 min

Fotos Victor Pattyn

3 min

As you may have noticed, Bellerose recently welcomed a new member to its accessory family: the dog leash! To celebrate this, our team organized a special event for our customers and their four-legged friends. Let’s have a look back at the first edition of our Bellerose Run Club, which we hosted in collaboration with Carbon Athletics. And let’s find out who wore our leash with the most style.

On Saturday September 23rd, at 10 am, in the heart of the Bois De La Cambre in Brussels, we invited our community to join us for an easy run in the company of their dog (or not).

As 10am approaches, our meeting point – the terrace of Le Kiosque café – starts to fill up with a lively mix of runners, walkers, and dogs. Just like us, our customers adore the fresh air, the company of animals and the joy of staying active (even on a Saturday morning). Laughter, conversations, and the occasional barking of dogs blends harmoniously, creating an atmosphere charged with vibrant energy.

10:25am: The start of the first Bellerose Run Club is just around the corner. Our dear friends from the Carbon Running Community have prepared four courses for the occasion, adapted to different preferences. One for dogs who don’t like running (plus their handlers), and three others of 3, 5 or 8 km for the most athletic runners and dogs!

10.30 am: it's time to get our bodies moving and witness these leashes in action before we indulge in a well-deserved coffee break. 3-2-1... Let's go!

1pm: The first Bellerose Run Club is over and it was such a thrill. Never did we expect such enthusiasm. From Antwerp to Namur to Brussels, our lovely community truly made this event a success. Are you ready for the second edition?