Sometimes the best stories are written together. This collaboration proves just that, bringing together two brands that both strongly value craftsmanship and innovation. A shared stride, a display of creativity in motion.

To celebrate the new season and a shared love for form, function and longevity, this story unites two brands shaped by time and know-how. Etonic, born in the United States and rooted in athletic innovation. Bellerose, driven by curiosity, Belgian in spirit, with an eye always on how things are made and worn. Different origins, a common vision.

The result is a meeting point. Familiar silhouettes, refined through detail. Rich, autumnal browns and oranges that feel grounded and pure, double laces that invite choice, co-branding kept quiet and considered. More than a collaboration, this is a meeting of savoir-faire and modern ease. A step forward, taken together.

Discover our fresh take on two iconic Etonic styles: the Evolution and Trans AM 2.0. 

No compromise. All character. 

Available in stores and online now.