— Internship

Marketing - CRM & Data Analytics

About Bellerose

Bellerose is an ever evolving and growing Belgian fashion brand with an international focus, strong online presence & 25 stores. We’re also sold in 1000 multi-brand stores in 30+ countries around the world.

Since 1989, Bellerose has been doing things in our own unique way. Inspired by the world around us, rooted in tradition, but always decidedly moving forward. We love working with new talents that reflect the brand personality: dynamic, passionate, versatile, and creative. We believe in giving people room to grow and presenting them with the right challenges so that they can progress together with us, as a brand, and as a team. An open mind and an open heart, with a sense of priority and a healthy autonomy will get you a long way already.

We are looking for a motivated and curious intern to join our Marketing & CRM team, actively contributing to the management and optimisation of our media campaigns (SEA, Social Ads) and to the performance analysis of our CRM activities.

Key Responsibilities

As a CRM & Data Analytics intern, you will contribute to:

Loyalty Program Implementation

Contributing to the deployment of Bellerose's new loyalty program, from design to launch
Assisting in the configuration and testing of loyalty mechanics (Loyalty Management)
Monitoring key loyalty KPIs: enrollment rate, retention rate, redemption rate, purchase frequency, and customer lifetime value (LTV)
Supporting the communication and activation plan around the program's rollout

CRM & Customer Data

Working within Salesforce (Marketing Cloud) to manage emailing campaigns and marketing automations
Segmenting and analyzing customer behavior (purchases, engagement, opt-in)
Extracting and querying customer data using SQL to support analysis and reporting
Contributing to the continuous improvement of customer knowledge and data quality

Reporting & Performance Analysis

Building and maintaining weekly and monthly reports using Power BI and Excel
Tracking core CRM and business KPIs (conversion rate, engagement, retention)
Providing data-driven recommendations for optimization

Cross-functional Collaboration with the Paid Team

Collaborating with the Paid team (SEA & SMA) on operational tasks, providing support where needed
Gaining exposure to how CRM and data insights connect with acquisition and paid media strategies
Broadening your understanding of the full marketing ecosystem, from acquisition to retention

Qualities

You must be enrolled as a Bachelor or Master student from a University in data Science, Business School, or equivalent during the entire internship
You have a strong interest in CRM, data analytics, and customer loyalty strategies
You are available for at least 6 months, full-time, preferably starting from October
You are analytical, proactive, and motivated to learn
You are a team player, and you can work with a diversity of people and teams
You are proficient in MS Office tools, particularly Excel
Notions of Salesforce and SQL are a strong plus

Offer summary

Location

Groot-Bijgaarden & remote working

Occupation

full time or 4 days a week

Period

Minimum 6 months

An internship convention through school is required

Interested? Join our team!

Do you think your skills and personality align perfectly with this vacancy and the spirit of our brand? We'd love to hear about your vision.

job.be@bellerose.com