Just like last year, Bellerose proudly supports the fair as a sponsor and presents the Bellerose Award to a designer from the Curated section. The selected designer for this year’s edition will be announced after the fair. 

Last year, the prize went to Dutch designer Jan Janssen, whose collaboration with Bellerose resulted in a bespoke cash desk created specifically for the brand. Presented at this year’s fair, the piece was designed for our new store in The Hague, where it will soon find its permanent home. 

This year also marks a new milestone: Bellerose was invited to design the fair’s entrance scenography, and did so in collaboration with German artist Lukas Cober. The installation unfolds through translucent curtains made of fiberglass and resin, whose fluid lines echo both architectural gestures and the language of garment making. The idea of a veil becomes an architectural element, reinforcing the symmetry of the building’s entrance. 

As visitors move through the space, more rigid panels covering the reception desk introduce a contrast in volumes and materials. The scenography plays with transparency and movement, creating a moment of transition between the architecture of the building and the objects presented inside the fair. 

For the first time, Bellerose is also participating in Collectible as a creator of objects. Architecture and design have long shaped our identity and over the years, Bellerose has developed bespoke furniture and architectural elements for its retail spaces. A selection of these objects is presented at the fair, marking the beginning of a line of design pieces that will soon be available in Bellerose stores. 

These objects reinterpret architectural language while drawing inspiration from garment making. Just as clothing begins with fabric, these pieces start from raw materials (blocks, sheets and fragments) cut and assembled to create new forms.