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Northern Lights

There’s a quiet strength in nature’s untouched corners. A stillness that humbles and restores. For our FW ‘25 editorial, we traveled north to Iceland, where the elements reign and time slows down. Among sweeping landscapes and shifting skies, we explored the meeting point between human presence and raw terrain. Here, our clothing becomes part of the environment, rather than just layers. Serene and grounded, shaped by texture.

Our journey unfolded across Iceland’s most awe-inspiring settings. We began in lush, moss-covered mountains, where waterfalls carved their paths through stone. From there, we followed the shifting light to black sand beaches that seemed to stretch into another world — wild, minimal, and infinite. The final chapter led us to the glaciers, where ice met sky in an otherworldly dance. These places offered more than just beauty; they reflected the essence of the season: open, pure, and full of quiet contrasts.

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This collection draws from a rich tapestry of influences — nomadic spirit, Western ruggedness, and an elegant, contemporary edge. There’s an ease to the silhouettes that balances utility with softness. Think layered natural fabrics, hardy wool, tactile textures, and timeless denim reimagined. Prairie undertones meet city poise, each piece designed for movement. A wardrobe built for modern wanderers — those who seek solace in simplicity.

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Northern Lights
run bb run - Brussels 20km
run bb run - Brussels 20km

5 min

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