Marketing Analytics

As part of the marketing department, you will join our data insight team as an intern, taking on the role of analyst and automation campaign manager. You will be responsible for managing CRM campaigns on Salesforce Marketing Cloud, ensuring their smooth execution and optimization. You will conduct in-depth analyses of the overall performance of the marketing department, focusing on customer retention and acquisition for both retail and e-commerce. Additionally, you will conduct research on new markets, product opportunities, and emerging customer segments. These analyses will inform your strategic recommendations for potential developments for the brand, supporting its growth and long-term development. 

This internship will offer you a unique opportunity to develop a range of key skills. You will enhance your analytical capabilities by manipulating complex data and deriving strategic insights to guide marketing decisions. You will also refine your creative skills by conceptualizing innovative, tailored CRM campaigns aimed at discerning and premium clientele. Lastly, your role as a strategic advisor will provide you with a deep understanding of market dynamics by anticipating new trends, products, and consumer behaviors. 

Your role will be divided into two main areas: 

1. Management of Automation Campaigns and Marketing Performance Analysis 

You will be at the heart of the CRM ecosystem, where you will proactively manage automation campaigns via Salesforce Marketing Cloud. This includes planning, executing, and optimizing these campaigns to maximize customer engagement and the performance of marketing initiatives. You will also conduct detailed analyses of the data from these campaigns, tracking key performance indicators (KPIs) to identify improvement levers and opportunities for refining existing strategies. This first area will allow you to develop a comprehensive and analytical view of the marketing department, with a strong focus on measurable results and the effectiveness of implemented actions. 

2. Market Analysis and Strategic Advice for Brand Development 

You will conduct thorough market studies to identify emerging trends, new growth opportunities, and evolving consumer expectations. You will analyze new market segments, potential products, and customer types to advise the brand on its future strategic directions. Your ability to interpret market data and anticipate trends will play a crucial role in the recommendations you provide to the management team to support brand expansion and product innovation. This strategic focus will immerse you in high-impact issues and allow you to develop true expertise in consulting and marketing innovation. 

• Campaign Automation: Manage the routing of newsletters and CRM campaigns via Salesforce Marketing Cloud, track performance, and continuously optimize results.
• Customer Journey Construction: Design and customize automated customer journeys aimed at improving user experience and maximizing engagement at every stage of the customer lifecycle.
• Project Management: Coordinate teams and resources for the implementation of new campaigns and customer journeys, both online and in-store, ensuring deadlines and objectives are met.
• Marketing Performance Analysis: Leverage internal and external data to measure campaign effectiveness, analyze results, identify trends, and formulate strategic recommendations to enhance marketing effectiveness and strengthen customer loyalty.
• Market Studies and Strategic Recommendations: Conduct research on new markets, emerging products, and customer segments to propose strategic directions for brand development and exploration of new growth opportunities.

• Education: Currently enrolled in a higher education program (ideally a master’s degree), with a strong affinity for data analysis and research. An internship agreement with the school is required. 
• Personality: Autonomous and curious, with a taste for challenges and the ability to show resourcefulness in complex situations, while paying great attention to detail. 
• Required Skills: Good proficiency in Excel and PowerPoint. Knowledge of HTML and SQL is a plus. 
• Team Spirit: Strong communication skills and ability to work in a team. 
• Languages: Proficiency in French and English; knowledge of Dutch is an advantage. 

• A rewarding experience: You will join a dynamic and innovative fashion brand, with the opportunity to work with cutting-edge tools and contribute to strategic projects. 
• Increasing responsibilities: The position is very empowering. Depending on your autonomy and demonstrated skills, responsibilities will gradually increase throughout the internship. 
• Acquisition of technical skills: You will learn to master key analysis and visualization tools, as well as the associated vocabulary, such as Excel, Power BI, Salesforce Marketing Cloud, Google Analytics, SQL, HTML, and more. 
• Stimulating work environment: You will work in a collaborative and pleasant setting, with activities such as yoga classes, exclusive events, winter raclette nights, and summer barbecues. 
• This internship is paid.